ProWein 2025, which takes place 16 to 18 March in Düsseldorf, will feature exhibitors from over 60 countries across 11 exhibition halls showcasing the best in the wines and spirits trade.
With the global wine and spirits trade continually evolving at stunning pace, staying ahead of market trends and forging meaningful business connections has never been more crucial for industry professionals. ProWein 2025, scheduled to take place in Düsseldorf next month complete with a revamped hall layout, a new Business Forum, and an exceptional lineup of exhibitors from over 60 nations, is set to offer members of the trade an unparalleled opportunity to keep their finger on the pulse of worldwide developments in the industry.
Last year ProWein celebrated its 30th anniversary in style by welcoming over 47,000 registered trade visitors from 135 countries to check out offerings by some 5,400 exhibitors, and the upcoming edition looks to replicate that success. The theme for ProWein 2025 is “Discover the Taste of Tomorrow”, and the leading wine and spirits trade fair again aims to cement its position as a global industry hub by welcoming thousands of exhibitors and trade visitors from over 60 countries.
This year sees ProWein revamp its hall layout for increased accessibility, ensuring visitors enjoy seamless navigation through 11 full exhibition halls dedicated to wines, spirits, while aiming to shine the spotlight on emerging trends.
ProWein 2025 is set to highlight key global trends especially with worldwide consumer preferences evolving and shifting towards sustainability and health-conscious choices. Organic and biodynamic wines in particularly will feature prominently in one of the 11 halls, with major exhibitors and associations presenting the latest developments in environmentally responsible viticulture. No- and low-alcohol beverages will also be under the spotlight with the category witnessing a spectacular rise in demand in the past year, with the dedicated ProWein Zero section increasing 50% in size in the upcoming edition showcasing innovative alternatives for modern sober curious consumers.
A key new highlight at ProWein 2025 will be ProWein Business Forum. A symposium designed to address key industry challenges – including shifting consumer preferences, modern marketing strategies, and sustainability – the forum will host high-profile masterclasses and networking opportunities, giving trade professionals the chance to connect with industry leaders and gain actionable strategies to enhance their business models. For example, renowned American wine expert Cathy Huyghe, an award-winning journalist and co-founder of Enolytics, will lead discussions on business intelligence, providing data-driven insights that can help producers and retailers navigate the evolving marketplace.
Spirits enthusiasts will find much to explore at ProWein 2025, with an entire hall dedicated to ProSpirits — a specialised showcase highlighting premium whisk(e)y, rum, fruit brandies, and other trending categories. This segment is poised to attract bartenders, mixologists, and retail buyers seeking to expand their product portfolios.
Also for trendspotters is ProWein’s “Same But Different” which sees another hall featuring innovative craft spirits, craft beer, and cider producers, making it a must-visit for those seeking cutting-edge products for the urban bar scene.
ProWein will be an invaluable platform for building professional relationships and securing business deals, and continues to be a game-changing event for the global wine and spirits industry. Whether you are a producer, importer, retailer, or hospitality professional, ProWein 2025 is set to provide the indsutry with the insights, connections, and market intelligence needed to stay competitive in an evolving landscape.
For more information and to secure your tickets, visit www.prowein.com.
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