This Lunar New Year, Penfolds leans into heritage and symbolism with a richly-layered Year of the Horse gifting series that reinforces why its wines remain fixtures at Asia’s festive tables.
For the coming Lunar New Year, Penfolds has corralled an encompassing limited edition gifting series to usher in the Year of the Horse. Led by the iconic Penfolds Grange, the series also includes the Bin 707 Cabernet Sauvignon, St Henri Shiraz, Bin 389 Cabernet Shiraz and FWT 585 Cabernet Merlot Petit Verdot, each of which is presented in bespoke festive packaging that draws on the traditional art of Chinese paper cutting, with layered compositions rendered in red, gold and jade — colours deeply embedded in Chinese visual culture and symbolism.
Penfolds’ classic red livery, already one of the most recognisable identities in global fine wine, dovetails almost uncannily with Chinese festive traditions. Red, after all, signifies prosperity, happiness and protection against misfortune. In this instance, the leading Australian wine producer does not need to borrow cultural cues; its house colours already speak the language fluently.
The Year of the Horse motif is especially apt. Traditionally associated with strength, perseverance and forward momentum, the horse mirrors the narrative Penfolds has cultivated across Asia: a brand defined by endurance, consistency and long-term value. The Grange gift box, in particular, is designed as both a celebratory object and a keepsake. Its layered construction allows parts of the outer box to be lifted and revealed, echoing the intricacy of paper cutting, while a detachable element transforms into a Penfolds keyring — a small but telling gesture that extends the life of the gift beyond the feast itself.
That fluency extends beyond packaging. Red wine itself has become a crucial component of modern Chinese dining culture, particularly at celebratory meals. From multi-course banquet feasts to intimate family reunions, structured, full-bodied reds are favoured for their symbolism, versatility and ability to pair with rich, umami-driven dishes. Wines such as the Bin 389 and Bin 707 — two of the best-selling Penfolds wines in Asia — are regularly trotted out and poured at the festive Chinese feasting table.
Also, Penfolds has never needed to explain its relevance to Asia. For decades, its wines have occupied a singular position at Chinese banquet tables and celebratory feasts in our part of the world — symbols not merely of luxury, but of success, continuity and generosity. And with limited-edition Lunar New Year packaging playing an outsized role in how fine wine is consumed and gifted across markets such as Singapore, mainland China, Taiwan and Hong Kong, this festive range from Penfolds is likely to stir up quite a bit of interest.
The Penfolds Year of the Horse Lunar New Year collection is available in Singapore from January 2026 through select fine wine retailers including 1855 Bottle Shop, Le Rouge, Moomba, and Cellarbration.
Penfolds Year of the Horse Lunar New Year Collection
Recommended retail prices are as follows:
- Penfolds Lunar New Year Grange 2021 (750ml) — S$1,008
- Penfolds Lunar New Year Bin 707 Cabernet Sauvignon 2023 (750ml) — S$800
- Penfolds Lunar New Year St Henri Shiraz 2021 (750ml) — S$150
- Penfolds Lunar New Year Bin 389 Cabernet Shiraz 2023 (750ml/1.5L) — S$138/S$320
- Penfolds Lunar New Year FWT 585 Cabernet Sauvignon Merlot Petit Verdot 2022 (750ml) — S$138
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