Negroni Week will be painting the cocktail scene in Hong Kong and Macau red as more than 100 venues across both territories join the global celebration of Italy’s most iconic cocktail this September.
Hong Kong’s cocktail scene is gearing up for its boldest Negroni Week yet, with more than 100 bars and restaurants across the city — as well as Macau — joining the global celebration of Italy’s most iconic cocktail from 22 to 28 September 2025
First launched in 2013 by Imbibe Magazine in collaboration with Campari, Negroni Week has grown into a worldwide movement uniting bartenders, venues, and cocktail lovers for a good cause. Now in its 13th year, the initiative continues its partnership with global non-profit Slow Food, raising funds to support hospitality education, biodiversity preservation, and wellness projects around the world. Last year, over 13,000 bars and restaurants in nearly 90 countries came together to raise over US$600,000 through Negroni Week alone, funding 24 industry scholarships and 17 community-based projects.
As for this year? Hong Kong has big plans. This cocktail Pearl of the Orient will see a citywide programme of parties, guest shifts, and exclusive menus, with neighbouring Macau also joining in with a Guinness World Record attempt.
Key highlights of Negroni Week in Hong Kong and Macau 2025
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September 18 – Icons of Italian Mixology at The St. Regis Hong Kong
A one-night-only takeover at The Drawing Room unites Italian bartending icons from across Asia. Expect six bespoke Negroni creations from the likes of Bulgari Ginza Bar Tokyo’s Simone Ciambrone, Giovanni Graziadei of The Singapore EDITION, and the legendary Simone Rossi stepping up for an Italian all-star lineup.
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September 18 – Guinness World Record Attempt at Wing Lei Bar, Wynn Palace Macau
Macau kicks off with scale and spectacle as Wing Lei Bar at Wynn Palace Macau attempts to create the world’s largest Negroni — an 800-litre batch unveiled in a custom-built glass by head mixologist Mark Lloyd. The feat will be followed by the launch of the bar’s new “UNITY” signature menu.
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September 22 – Opening Party at Bar Leone
Two-time Asia’s 50 Best Bars champion Bar Leone opens its doors for the official launch party of Negroni Week in Hong Kong. Guests can expect four Negroni twists, DJ sets by Jamie Maddock of Cassio, and even the chance to win limited Negroni Week x Bar Leone merchandise at the foosball table.
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September 24 – Workshop 14 Guest Shift at Lobster Bar, Island Shangri-La
Hanoi’s acclaimed Workshop 14, winners of Campari’s “One To Watch Award” 2025, will drop in at Lobster Bar to showcase bold Vietnamese ingredients through four Negroni-inspired cocktails. Bartenders Quang Minh Nguyên and Rich McDonough will be behind the stick.
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September 25 – Pizza Party & “Red Hands” Guest Shift at Honky Tonks Tavern
Honky Tonks Tavern transforms into an Italian-American pizza joint for the night, with rising talents from Hong Kong’s Red Hands bartending competition serving hourly Negroni specials. DJ Mike Wolf provides the soundtrack, while 10% of proceeds support Hong Kong Dog Rescue.
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September 27 – Sora Guest Shift at Avoca, Mondrian Hong Kong
Phnom Penh’s sky-high cocktail bar Sora makes its Hong Kong debut with bartenders Jonas Vittur and Phirun Lek. Expect creative Cambodian storytelling in liquid form, with highlights such as “Num Ansom Knor”, inspired by a celebratory Khmer cake. Avoca will also serve three exclusive Negronis throughout the week.
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September 28 – Closing Night at Qura
Negroni Week wraps in style at Qura, Mondrian’s harbourside bar of marble and gilt. Guest bartender Giusy Castaldo, Campari’s Global Red Hands winner, will present her Mixitico, Italiano, and Evergreen Negroni.
Beyond these headline events, a curated selection of 23 spotlight venues — from cocktail heavyweights such as COA, The Old Man, Daily Tot, and Tell Camellia, to destination restaurants like Zuma, Aqua, and Buenos Aires Polo Club — will feature exclusive Negroni creations throughout the week. Hotel bars including Ozone at The Ritz-Carlton and The Aubrey at Mandarin Oriental are also joining the festivities, underscoring the Negroni’s enduring influence across Hong Kong’s hospitality scene.
While the Negroni continues to be one of the world’s most celebrated cocktails, Negroni Week elevates the aperitivo classic into the realm of community and charity. This year’s proceeds will once again support Slow Food’s Negroni Week Fund, ensuring that every sip contributes to preserving culinary heritage and supporting the global bar community.
With international guest shifts, world-class collaborations, and even a record-breaking spectacle, Negroni Week 2025 in Hong Kong and Macau looks set to be the most dynamic yet — a true showcase of why there’s no Negroni without Campari.
To find out more, visit: www.negroniweek.com.
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